Recent studies have proved that users are manipulated by the search engine results. That means if your website isn’t ranking higher in SERPs, chances are very few people will visit your website.
However, with good SEO, your website will get user traffic and ultimately online revenue. Here are out top 5 SEO facts and stats that could be useful for small business entrepreneurs (SMEs):
Top 5 SEO Facts and Statistics
Online visitors find you through SERPs
Do you know that most people use search engine results to find you? The do not click on sponsored ads? Yes, it’s been found that more than 70% of users find you through search result pages. The interesting part is that 70% of people prefer using web to find out about new products and services. Not to mention almost 50% of online visitors use search engines to purchase products online and 60% of users visit websites displayed on the 1st page of search engines.
So, if you’re not in the 1st page of search engine result pages, you won’t make money online.
Good SEOed website ranks better in search engines
Your potential customers think website ranking on the 1st page search engines is most relevant and credible. So if your pages with main keywords of your niche are in 1st page of Google, more people will find you through organic search result pages.
In other hand, bad SEOed website won’t rank higher in search engines. Likewise, site that does NOT use proper SEO techniques will also never rank higher in search result pages.
Most users click on the natural search result pages
If your site (web page) is ranking in the first few pages of search engines, expect to get more traffic from there than you would get from paid advertisements that is burning a hole in your pocket.
Over 79% of users said that they usually/frequently click through the search engine results. That means they click on organic search results to visit your website. Almost 80% of people say they rarely or never click through the sponsored ads displayed on search engine result pages.
The moral of the story - if you spend the next few months optimizing your website and content you’ll drive more traffic through organic searches than paid advertisements and save plenty of money.
Inbound lead is “cost-effective” than outbound lead
In a recent study, search engine marketers found that “inbound leads” cost 61% lower than “outbound” leads. Inbound lead comes from proper SEO techniques, while outbound lead comes through cold calling for example. As a result, the closing rate through SEO is better, over 14%, than outbound leads (such as print ads or direct mailing), which has only 1.7% closing rate.
Search engine results is the #1 traffic drivers to a website
According to a study conducted by Outbrain, search engine organic clicks were the number 1 traffic booster to a website, leaving behind social media sites by over 300%.
Most organic clicks, almost 18%, went to the #1 position, while 10% of visitor clicked on the #2 position, and the remaining 7% of people clicked on the 3rd position.