1. Buy aged domain name over new ones – Google often delays domain age for all new domain names, up to 9 to 12 months, before it will show up in search engine results for any major keywords you are focusing to rank for. So, the best you can do is to use your existing domain name, unless you really have to buy a brand new one.
2. Optimize your site and content to humans, not for search engines – Search engines like Google are always looking for content – blog posts, articles, pages, etc – that are created around the search term (keyword phrase) that most people type in their search box.
Those people who are typing keyword phrase relevant to your content are most likely be the members of your target audience. So, it always pays to optimize your site and content to their requirements.
But if you don’t have a clue as to who your target audience are, you need to find them … one way or the other. To learn more about your target audience, visit other blogs, sites, forums, and other communities relevant to your niche where they usually hang out and start listening what they are saying.
This information will decide how your site’s design, keywords, and content will be around.
3. Perform keyword research – To optimize your site and its content properly, use free keyword tools like Google Keyword tool, KeywordDiscovery, WordTracker tool, etc. Collect master list of highly “relevant” keyword phrases relevant to your niche and find few more relevant variations of it.
On the other hand, never use general keywords like “treatment” or “website” as they never tell anything about your site.
4. Design site’s structure and navigation around major keywords – If you look at your keyword list, you will find that people are looking for products and services in several different ways.
For example, if you’re selling toys, look at your keyword list on how people are searching for them. Are they looking for toys that improve their child’s IQ, or are they searching for specific branded toys?
With this information, you can create the site’s structure around those keywords.
HTML links doesn’t always have to be text-only links, though. You CAN use graphical navigation as long as they’re wrapped inside a standard anchor tag.
6. Insert keywords in link alt tags – Make your links, or anchor text as descriptive as possible to help search engines crawlers know exactly what they are. You can always describe your page you’re linking to using your main keyword phrase inside the anchor text as well as image alt tag.
7. Write high quality content around your keyword phrase – If you want your site to be successful, you need to optimize your site’s content by performing on-page SEO. Search engines needs to find as well as read copies on your site so that they know how to classify it. Don’t make your copies lied buried in Flash and graphics.
Create your copy around the most relevant keywords. Insert keywords so that it reads natural, but avoid “keyword stuffing” as it will only penalize your site.
Likewise, know that there isn’t any specific number of words or keyword phrases needs to be in each page. Just focus on creating useful, original, and interesting articles your target audiences are searching for.
8. Insert keyword phrases into your copy’s title tag – Title tags have a lot of weight in search engines because they’ll show up as the link to your site in search engine results. So, it makes sense to write a descriptive and unique title tag with keyword phrase in it.
9. Stay Up-To-Date With the SEO
There are several blogs that write on SEO strategies, every year, not to mention they offer FREE downloadable SEO ebooks on their site too. Plus, dozens of great SEO books publish each year.
So, make sure you grab at least one of those to keep yourself up-to-date with the latest SEO trends and techniques.
10. The Word Count and HTML Coding
Google ranks a site higher when they notice people spending more time on it. More time a visitor spend on your site, the more value Google thinks your site has.
So, in order to being ranked higher on search engines, pay attention to the word count too. Make your blog posts at least 500 words, but anything between the ranges of 600 to 750 would also be better. If you’re a content freak, like me, making your articles around 1000 words would be great too.
Likewise, avoid using heavy HTML codes in your web pages as it could negatively impact your search engine rankings. Too much code usually means more chances of hidden bugs, errors, and mistakes within.
Well, there you have it – we just revealed you 10 secrets to rank higher on search engines. Tell us what other SEO strategies you use to rank your site higher?