Should you do SEO yourself or hire an SEO agency/consultant? Do you know 7 top qualities a Great SEO consultant should possess? Keep reading on!
After you have set up your blog, you need excellent search engine optimization of the site in order to expand its reach. These days, most clients use the Internet in order to find out products, services, and information regarding companies before making their buying decision.
So, if a customer cannot find your site, they won’t have an opportunity to buy from you too. Optimizing your site for search engines and making it user-friendly is more than a requirement– it’s a MUST now.
We agree that you can get by dong a bit of SEO yourself without taking a help from a SEO consultant, there are certainly lot of SEO aspects that you, a internet marketing novice, would need help with.
It would be best to admit that you cannot do everything yourself. You need to seek out for help in areas where you think you require help on. So like with everything, there’s always 2 sides to every argument. Let’s go over each of them, shall we?
Doing SEO yourself – What does it entail?
1. By doing SEO yourself, you will save money. Most SEO agencies aren’t cheap, and doing SEO yourself lets you save a bit of money.
2. You have complete control over everything on your site – the content, images, optimization techniques you will use, etc
3. During the process, you will also learn a great deal about setting up and running a website too, no matter how LONG it takes
4. You will have to sit down and research everything yourself to figure out what to do for your site’s success, which will take TIME
5. After research, you still need to SPEND a lot of time tackling SEO
Having assistance from an SEO agency, on the other hand, will give you more time to focus on important things such as running your business.
Hiring an SEO Company – What does it entail?
Hiring an SEO agency or a consultant can guarantee few things:
1. The internet marketing of your business will be taken care of … completely
2. You have more time focusing on the logistics aspects of your business
3. If you want to expand your services, or venture into a new niche, or participate in a creative marketing scheme, you know you have a company you can depend and trust
4. The only disadvantage of hiring an SEO agency is that you will have to spend money and give a little bit of control to them
From all these above arguments, you can clearly see that hiring SEO consultant far outweighs arguments against it. So it would be wise to spend a little bit of money to reap benefit in the long term.
Now you see have seen how hiring SEO company over doing SEO yourself would benefit your company, now let’s look at what you need to consider before hiring a SEO consultant.
7 Top Qualities a Great SEO Consultant Should Possess:
1. Success Rate of the SEO consultant – You might be tempted hire an SEO company offering services for $50/hour thinking it’s cheap. But cheap doesn’t always translate to be the best. Before hiring a professional SEO consultant, make sure you are aware of what they bring to the table.
For example, you can ask them to show their portfolio, or their previous SEO performance reports to make a wise decision.Sometimes an SEO consultant may possess 8 to 10 years of experience, but look for other things as well. Know about their “success rate” with their previous projects.
2. Highly Creative – You need to remember that SEO isn’t a pure science. Although there are certain key SEO strategies everyone has to follow, nonetheless, SEO is still an art and a science.
Optimizing a site, for example, is more than just “keyword stuffing” and “inserting tons of links.” You need to be creative and think outside of the box to make your sites content truly unique and outrank many competitors within your niche.
A professional SEO consultant knows this and he/she will continue to do trial and errorsuntil they come up with a customized solution based on your project.
4. Not Hesitant to Perform Extensive Research – Without an extensive research, an effective SEO plan can never be achieved. Whether it’s optimizing the site and crafting the content or link building to find out profitable keywords, an “extensive” research is necessary.
So, before you make a decision to hire an SEO consultant, make sure he’s willing to do in-depth research for your project.
5. Good Analytical Skills – Just like web design,SEO strategies varies from one project to another. SEO techniques and strategies that worked well for a site may not work for another. It’s imperative that you hire an SEO consultant who has good “analytical skills.”
In other words, they must be able to look at your site closely and come up with an effective SEO campaign to make it work.
6. Up-to-date with Current SEO Trends – SEO is going to stay for a long time, that’s for sure. In few months, yesterday’s best SEO practices will also become obsolete.
So indulging in aggressive SEO by participating in link schemes, manipulating anchor text, or any other black hat SEO methods to influence search engine rankings will only land you into trouble.
On the other hand, a great SEO consultant always follows the white hat SEO techniques accepted by Google. If he/she isn’t sure about specific SEO strategies, they’ll spend time keeping themselves informed about current developments, upgrades, and trends in the industry.
7. Result-oriented – A great SEO consultant can deliver the “result” your business is looking for within a specific period of time. They have the right tools, expertise, and the know-how to formulate an effective SEO plan, implement them, and follow up with necessary steps to make your site climb higher in search engines and get highly targeted traffic.
Remember, if they can’t show you their progress, they are not a professional SEO consultant. Period!
In this guide, we first gave you few benefits of hiring a great SEO consultant over doing SEO yourself and outlined 7 top qualities a great SEO consultant should possess.
Over to you! Tell us few qualities you consider a top SEO consultant must possess? Please leave a comment below. Every small or big idea is welcome and we’ll reply them … promise!
It’s tough to find a genuine SEO company because there are SEO Linkbuilding scams, everywhere. But if you are asking us to give you a specific name for a SEO Linkbuilding company, certainly we won’t be able to tell you. However, keep in mind the following points to be aware of SEO Linkbuilding scams that many cheap SEO company apply, and you should completely avoid.
People consider the first page results on search engines such as Google, Yahoo, and Bing to be a genuine SEO Company. Therefore, they blindly trust them, entrust their website to them, although they may be a complete stranger, thinking that they’ve found the best SEO Company, and nothing will ever go wrong. But simply choosing a SEO service based solely on the sales pitch or high search engine ranking, rather than the actual work, often ruins business reputation because they aren’t the ones who imply genuine SEO Linkbuilding strategies.
Many of these so-called “affordable SEO Company” often turn out to be scammers, if you know how to spot them. Pay attention to these points to easily find out SEO Linkbuilding scams and take proper steps to avoid them.
Link Building Scam # 1 – Want Fixed Price for X Number of Links
Quality, rather than quantity, matters the most when building search engine rankings. So when a “cheap” SEO company promises to post X number of links (quantity) on a fixed price, then understand that it’s a SEO Linkbuilding scams. Just consider, how can they even fix a price before when they don’t even know anything about your business at all? There reason, of course, is that they want to make quick bucks by offering low quality, and mostly crap, SEO tactics and strategies.
Remember, when it comes to building search engine rankings, the price must not be the factor and certainly not depend upon number of links, but on the competitiveness of the keywords and quality links from relevant sites.
Link Building Scam # 2 – Will Get You on Page 1 of Google, Within a Month
If someone tells you they will get your site on Google’s first page, within a month, particularly for high competitive keyword, DON’T believe them. Nobody, not even a genuine SEO company can guarantee higher search engine rankings on Google’s first page, with a specified positioning 1st, 2nd, 3rd position and within a specified time such as a month. A promise on the first page of Google, without subsequent investment of time, money, and manual effort, is nothing but a SEO scam. High search engine ranking for competitive keywords without significant investment of SEO efforts, not to mention thousands of dollars, isn’t possible. There are several factors that governs high ranking, like authorship, authority, credibility, and trust, which takes years to build.
Link Building Scam # 3 - Build Links through Ethical and Legitimate Ways
When a Link building company says, “We build links through genuine ways and following Google’s rules and guidelines,” don’t believe them, too. The very fact they are using Link building services to influence search ranking is against the rule. In fact, whenever you pay someone to put a link back to your website, it is considered as “paid link building”. Google hate paid linking practices to influence search engine rankings and consider this type of SEO tactic as Black Hat. However, Google will forgive a paid link as long as there is a “nofollow” attribute applied to the link.
But most link building company usually find a random forum, blog, or article directory, and submit links on off-topic sites to build a link back to your site. These article directories aren’t real directories, though. They are “link farms”. At first, “link farms” may seem like a “business directory” containing long pages with business names and links, but they aren’t. Link building services submit links to these “Link farms” without using the “nofollow” attribute to trick Google into believing it’s a genuine backlink, and therefore, give it a vote. However, Google is smart and when they find list of link without a “nofollow” tag, they will consider it a Black Hat SEO technique, and therefore, blocks a site, completely.
Link Building Scam # 4 - Adding Links to a Bunch of Directories
Here’s how to spot Linkbuilding Scam and avoid it: Avoid SEO companies who consider submitting your site into bunch of directories as Linkbuilding. But the fact almost all directories - 99.9% to be exact – are junk, a favorite place for spammers. Anyway, you site won’t be submitted to any a directory. They will be more likely some kind of link farm that appears as a directory. Also and submission isn’t a guarantee for acceptance. Note that they won’t say ‘add’, only ‘submit’.
Link Building Scam # 5 - Article Submission Scam
This is another Linkbuilding scam most website owners get sucked into. Scammers often write low quality articles that add “zero” value to its readers and end up submission on link farm – not a real article directory! Article sites, itself, have been used for link building and guess what? Google have been hammering them.
Link Building Scam # 6 – SEO for Link Building Only
Don’t pour in money for SEO if all they want to do is build links. Most SEO has nothing to do with link building. In fact, link building is just a part of the whole SEO process. You still need to create quality content to add value to the readers. If they find your content is worth a share, they’ll automatically like, share, and tweet them. Likewise, link building is also a responsible task.
SEO companies need to figure out your target audience, visit where they hang around (relevant forums, blogs, and article directories), read each post and reply accordingly. This way, each comment and thread will actually add value to the discussion. This will ultimately make your link more valuable for readers, and they’ll visit your site, regularly.
Link Building Scam # 7 – Putting Resource Layer To Your Site
Don’t pay for anyone if they try to put link page, blogs, or any other sorts of resource layer to your site, ever. Since Google are dropping sites using normal link building methods, many scam SEO companies are turning towards unethical ways to add blogs, comments, threads, and links to site that has nothing to do with your site. For example, if your site is about ‘pool pumps’, but these scam SEO companies put links on sites or categories that specialize in, let’s say, ‘weight loss program.’
Not only it’s a hoax, but also a waste of your precious time, effort, and money. Most importantly, your site may get penalized for it if Google suspects the links are used only for search engine ranking and not to add value to readers. Google is rigid about this type of SEO Link building method and they keep off site using these methods. In fact, the process isn’t even maintained by real people – it’s an automated process.
Many entrepreneurs and new internet users aren’t web savvy, i.e. they aren’t knowledgeable about HTML, CSS, JavaScript, and other internet technicalities. In fact, they even don’t know how to buy a domain name and setup their web hosting and install WordPress.
Why? The reason is that people are in hurry and don’t find time to learn, or they’re totally from different background. They may be more business savvy than web savvy.
They simply want user-friendly content publishing software where all they do is drag and drop and click a button to share their content to the world, just like using Smartphone. That’s where WordPress comes in.
WordPress was designed to be user-friendly and allows visitors quickly publish their content without knowing HTML, CSS, and JavaScript, and share content using social sharing devices.
WordPress is:
1. User-friendly as they’re extremely easy to install and create a professional-looking sites
2. They have TONS of FREE as well as premium (less than $30) website templates to create eye-catching designs
3. Enhance site’s performance, functionality, and usability with FREE plugins
4. It’s open source platform, have a community of developers, and is TOTALLY free
5. Extremely easy to download and install … you can have your own website within minutes, not hours!
6. Is SEO-friendly
Is WordPress SEO-friendly?
Yes … WordPress is a SEO-friendly platform, meaning you just use few plugins like all-in-one-SEO pack, Google sitemap, and SEO Yoast, and few social sharing sites and continue to publish content on your site, and Google takes care of your site’s ranking. Amazing, isn’t it?
So, will SEO & WordPress make a winning combination?
It’s a definite yes. I will outline several points to support this claim, so bear with me. But before that, let me ask you a question. In the past, have you used any other free blogging platform, like Blogger, Tumblr, to publish your content? If yes, I would like to ask for your experience using them (please comment below).
To be blunt, I have found that Blogger and Tumblr are great platform for sharing your content as bookmarkers. Not meant for publishing content for a well-established site. You simply post few excerpt of your content on blogger and Tumblr with a backlink at the end of the post to bring additional traffic back to your personal site.
Now, you can either have a dynamic (PHP and MySQL programmed) site (if you know how to program or hire a programmer and pour out your hard earned money (usually more than $500 or $1000).
Or, you can go the most opt route … register a personal domain name ($10/yr), buy web hosting ($30/yr), download and install WordPress from its site, use a premium theme (less than $45) and FREE SEO and social sharing plugins, and create a brand new professional looking site … within a day and under $100!
After installation, here’s how you can optimize WordPress for SEO:
Step 1: Perform Keyword Research
In addition to site optimization, as a blogger, you also need to take care of optimizing your site and content based on keywords that people are searching constantly in high volume to find information, products, and services. For proper optimization, you need to perform keyword research to get a list of profitable keywords.
There are several ways to find profitable keywords, like using FREE tools such as Google Keyword tool, WordTracker tool (7 day trial), and KeywordDiscovery tool, among others to help you optimize your site for search engines.
No matter which tool you use, create a list of keyword you can create your blogs posts around so that they become visible when other search for it.
Step 2: Optimize your WordPress for SEO
Log on to your WordPress dashboard, and change the default settings like permalinks to make a URL SEO-friendly, use Google Sitemap plugins to submit your sitemap to Google for indexing, use all-in-one SEO pack to optimize your site (site’s name, description, home page description, title tags, and so on).
Plus, you must also remove all default content (dummy content, links, and comments) from WordPress blog. It’s easy, simply go over each section through dashboard, click the pages, or blog posts, comments, and links, and delete them … permanently.
Step 3: Write Content
After your site optimization, the next thing you want to do is publish content on your site … regularly. Don’t just copy and paste content from other sites, use links more than necessary, or stuff keywords in order to influence search engine rankings.
The best way to write content that will be read by wide audience and admired is to research the topic from several different sources (forums, blogs, comments, etc), pull out the main points, and write the whole content in your own words.
Make sure no articles get published before they’re thoroughly revised at least 3 times. This way not only the content will be grammatically and punctuation error free, but you will also become a better writer “in the process.”
Lastly, make sure each blog post is targeted to your audience. Write content around the main keywords and focus on that topic. Avoid fluff or filler words just to make it long. Write short and descriptive sentences, always guiding the readers to the next point.
4. Bonus: Share your content – If you have a great content, but no one knows about them, what’s the use? Therefore, make sure you spend at least few minutes to promote your content on bookmarking and social networking sites.
There are several free WordPress plugin, like ShareThis, that will make it easy for you and others to bookmark and share content on their social profiles if they think it would benefit others.
In this article, we just showed you why WordPress and SEO would be a winning combination for your online business. WordPress is free, easy to use, and flexible, and more importantly, designed with SEO in mind.
If you publish your content regularly and share them, within 3 to 6 months, you have a chance of ranking in the first of Google … without spending a dime!
If you wanted to learn the secrets to being ranked on search engines, then here are top 10 helpful tips to improve your search engine rankings.
1. Buy aged domain name over new ones – Google often delays domain age for all new domain names, up to 9 to 12 months, before it will show up in search engine results for any major keywords you are focusing to rank for. So, the best you can do is to use your existing domain name, unless you really have to buy a brand new one.
2. Optimize your site and content to humans, not for search engines – Search engines like Google are always looking for content – blog posts, articles, pages, etc – that are created around the search term (keyword phrase) that most people type in their search box.
Those people who are typing keyword phrase relevant to your content are most likely be the members of your target audience. So, it always pays to optimize your site and content to their requirements.
But if you don’t have a clue as to who your target audience are, you need to find them … one way or the other. To learn more about your target audience, visit other blogs, sites, forums, and other communities relevant to your niche where they usually hang out and start listening what they are saying.
This information will decide how your site’s design, keywords, and content will be around.
3. Perform keyword research – To optimize your site and its content properly, use free keyword tools like Google Keyword tool, KeywordDiscovery, WordTracker tool, etc. Collect master list of highly “relevant” keyword phrases relevant to your niche and find few more relevant variations of it.
On the other hand, never use general keywords like “treatment” or “website” as they never tell anything about your site.
4. Design site’s structure and navigation around major keywords – If you look at your keyword list, you will find that people are looking for products and services in several different ways.
For example, if you’re selling toys, look at your keyword list on how people are searching for them. Are they looking for toys that improve their child’s IQ, or are they searching for specific branded toys?
With this information, you can create the site’s structure around those keywords.
5. Make your site “search engine crawler-friendly" – Although SEO can’t read JavaScript code (menus and links), can’t interpret Flash and graphic elements on your site, but it doesn’t mean you can’t use them on your website. You can use graphical elements in your web page, but, you need to make it search engine crawler-friendly by placing HTML link tags to every page on your site.
HTML links doesn’t always have to be text-only links, though. You CAN use graphical navigation as long as they’re wrapped inside a standard anchor tag.
6. Insert keywords in link alt tags – Make your links, or anchor text as descriptive as possible to help search engines crawlers know exactly what they are. You can always describe your page you’re linking to using your main keyword phrase inside the anchor text as well as image alt tag.
7. Write high quality content around your keyword phrase – If you want your site to be successful, you need to optimize your site’s content by performing on-page SEO. Search engines needs to find as well as read copies on your site so that they know how to classify it. Don’t make your copies lied buried in Flash and graphics.
Create your copy around the most relevant keywords. Insert keywords so that it reads natural, but avoid “keyword stuffing” as it will only penalize your site.
Likewise, know that there isn’t any specific number of words or keyword phrases needs to be in each page. Just focus on creating useful, original, and interesting articles your target audiences are searching for.
8. Insert keyword phrases into your copy’s title tag – Title tags have a lot of weight in search engines because they’ll show up as the link to your site in search engine results. So, it makes sense to write a descriptive and unique title tag with keyword phrase in it.
9. Stay Up-To-Date With the SEO
There are several blogs that write on SEO strategies, every year, not to mention they offer FREE downloadable SEO ebooks on their site too. Plus, dozens of great SEO books publish each year.
So, make sure you grab at least one of those to keep yourself up-to-date with the latest SEO trends and techniques.
10. The Word Count and HTML Coding
Google ranks a site higher when they notice people spending more time on it. More time a visitor spend on your site, the more value Google thinks your site has.
So, in order to being ranked higher on search engines, pay attention to the word count too. Make your blog posts at least 500 words, but anything between the ranges of 600 to 750 would also be better. If you’re a content freak, like me, making your articles around 1000 words would be great too.
Likewise, avoid using heavy HTML codes in your web pages as it could negatively impact your search engine rankings. Too much code usually means more chances of hidden bugs, errors, and mistakes within.
Well, there you have it – we just revealed you 10 secrets to rank higher on search engines. Tell us what other SEO strategies you use to rank your site higher?
When boosting your site’s SEO presence, one of the most critical techniques to master is creating and generating high quality links to your site. Links drive traffic to the site and they also provide a network for which your blog can associate itself with topics that are linked to the web content. Search engines love sites that have lots of strong links so including them onto your site is certainly a worthwhile tactic. So what can you do to ensure that your website is loaded with high quality backlinks?
Use your blog to attract links
More often than not, sites that contain regular content are often well linked and well ranked on search engines. Starting a blog on your site can be a great way to generate and attract links towards your sites. By publishing regular content on your site, it will be able to allow you to link to other related sources throughout the web associated with your chosen topic area. Normally, these links should be aimed towards high ranking sites which readers are likely to visit after reading your own posts. As your audience grows, it will help increase the number of links that are associated to your blog and regularly attract high traffic levels to your site. This will make the blog section attract links easily and help make the rest of your site more visible to traffic and search engines.
Looks for links that come from sites that attract high traffic
One of the main points of creating links is to boost the number of online traffic your site receives. It’s why it’s important to research the sites where links are going to be made to see whether it would be beneficial for the site. After all, links to sites that only gets one or two visitors a day is counter-productive. It’s up to you to find sites that are ideally listed no later than on page 4 of Google for a key phrase to guarantee that the link will help drive the site forward and find more visitors once the connection has been made. Ideally, you should also direct your link searches to authority sites that are related to your topic as it will help strengthen the quality of each individual link and attract browsers who are likely to come back to the site time and time again. If you believe that the link itself is god and that the other site is a good source, you can even go one step further and ask for a link going to your page to help turn your site into one of the leading online authorities for that particular subject.
Find guest slots on blogs and directories
By far the easiest way to spread knowledge and create to your own blog is by guest posting on other sites that follow the same niche as yours. The internet has an unlimited audience and by placing your content on another site, it will automatically expose your blog to a whole new breadth of people. They may not be aware of the blog that you belong to but by having guest posts on different sites, it means that indirect links can be created to your blog just by people sharing a guest post with friends or family. Meanwhile, directories are a great place to gain links quickly as they are dedicated places in which users can find links to sites that meet specific criteria. If directories are well ranked themselves, then you can gain a lot of traffic to your page by getting a link on the site. It’s often best to target well-ranked local directories as they are often aimed towards a specific audience and can guarantee constant traffic to your page if you can find the right site.
Be wary about paying for links
Some SEO competitors will suggest that you should pay to receive links as it can be a quick way to get your site quickly noticed by search engines. Whilst paying for links can be a useful trick for a site that has only just been launched, you need to check and be vigilant about where the links are connected to. More often than not, bulk links that are bought are to sites that are not well ranked and completely irrelevant to the content that is on your site. It is best that you check the links that are included on a possible pay package and then check with the guidelines of particular search engines to see if paid links are allowed otherwise your site may be penalised for having possible black hat SEO techniques on the page.
Always check that your links are working
It’s might initially seem like a good sign that your pages are well linked to other content but you always need to keep an eye out to make sure that the links are still working. If the links have stopped working, users on your site will find out the link is dead and will look elsewhere or information hurting your ranking on the SERP. If a link is dead, you need to fix is immediate to limit any potential damage. By repairing the dead links, it will also ensure that the back links associated between your site and the linked site which will keep the traffic flowing through the site at the normal rate. However, search engines will need to be notified through tools such as Google Webmaster so that the rankings remain unaffected by the fixes.
Summary
By deploying these tactics, you will soon be able to build a strong network of links that can help raise the profile of a site without having to resort to anything that is too complex or advanced. Furthermore, it gives you a solid foundation to work from and then use other SEO techniques to help land a good ranking on Google or Yahoo.
Do you own a website and wonder how your website is faring on search engines? Are you worried about your website is not doing well on search engines results? SEO abbreviated for Search Engine Optimization is the answer to all your problems. SEO simply makes a website’s presence more refined and noticeable with its variety of tools and tasks.
Pursuing SEO for your website can be very fruitful. In 2005, a survey conducted by iCrossing, a search-marketing firm showed that search engines are popular tools for researching products and services before making a purchase online. And search engines have proved to be the best and efficient way for consumers and general public to research and gather information on various products, services and various other topics for different purposes. Another survey conducted by search engine consulting firm ‘www.oneupweb.com’ showed that the website resulted in top 10 places in Google witnessed five times increase in website traffic in the first month. Proper SEO can help you handing your customers and visitors to your competitors easily. SEO can benefit you and visitors of your website tremendously when done right. A good SEO can help web searchers to be directed to your desired website increasing the traffic of the website. A good SEO takes time and consume as much time as you are willing to give it in a day.
If your business is dependent on your website or if it plays a crucial role on the success of your business then it is necessary for you to perform SEO on your website to make your sure your business is goes ahead, if not for a whole day, just an hour a day will help you a lot.
Here I will provide you with a basic one hour a day plan for a week which is simple and prove effective for your SEO.
1. Monday – Gather keyword data and use keyword data tools.
Keywords which you have used can sometimes be used by your competitors and can become repetitive or might become less effective. Give an hour of your time to research new keywords or phrases that can give your site that competitive edge when used. You can use keyword data tools like Wordtracker.com and Yahoo search marketing keyword selector. You can also go beyond that and look up your competitor’s site and also use easy sources like friends, family or your employees.
2. Tuesday – Basic site optimization.
Always check your site if it needs optimization for better SEO results. You can always check and update the Meta tags or fix issues that need attention. You can also add pages to your site if there is a demand for it. Dedicating one hour everyday for basic site optimization will help your site become healthy and in best running conditions and will fight against the probable dangers.
3. Wednesday – Checking and building links.
Make sure that all the links on your site are working fine and not broken. Spend one hour a day to search and building new links for your site. Create relationships with new reputable sites and build links with them. Make sure that all the links are alive and working. You can also check and update your internal linking on your site.
4. Thursday – Updating your content.
Always keep your content full of information and updated. A user visiting your site will not be happy to find information that is stale, at time when your competitor’s site has information that is more updated and latest. You would not like to visit a site that gives you old and stale information about a product about when you have new and updated information. Be sure to keep yourself updated every day about the new trends or news about the contents and keep updating your content.
5. Friday – Monitor and keep track of your sites visibility standings.
Monitoring and keeping a track of your sites standings on search engines can always help you to make necessary changes or improvements if needed to make the standings better. Using tools like Alexa.com can help you keep a track of your site. You can also use Google Analytic to monitor and keep track of your sites analytics, it will tell you about the words or phrases users have used to get to your site and from where the traffic is coming from.
Follow these simple steps to stay ahead of your competitors on your SEO campaign. SEO is a very open ended and time consuming process and the results will not always be immediate, so some may choose to get a consultant to help with the process. But sticking to your campaign will give you the desired results that you expected when you have started your campaign.
In order to offer a quick fix to your website to get it ranked at top in Google search or other search engines many SEO companies disregard the most common and smartest SEO practices. Moreover, like all quick fixes, these fixes do not last for long and leaves you looking for another SEO campaign. Forget about SEO companies that offer you quick fixes and other shortcuts and tricks to improve your websites ranking on search engines. Simply focus on improving your sites visibility online and reputation by blogging or through the use of social media, and creating unique and high quality content for the users.
Here are some of the best SEO practices that are to be followed for a best and reliable SEO.
- Write your content focused on users rather than search engines. Content strategist can create best contents for your website that are more focused on the users rather than search engines. Users through blogs and social media will give out information about your website if the content is user focused and will increase your sites reputation and traffic.
- Create information packed, interesting, and relevant content. The content of your site must be what a user is looking for and not simply what you want them to know. Users must want to read and share the content of your site, provide information that are true and what you are offering. Your aim must be in creating a good user experience.
- Keep your content keyword rich. Proper use of keywords in your content can direct users directly to your website or a specific page on your site. It makes it easier for uses to find what they are looking for. Be sure to have a mix keyword rich content for both experienced users as well as new users.
- Get involved in social media and review site. Social media like Facebook, Google Plus, Twitter can help advertise and build your websites reputation and increase traffic and online visibility. Review sites also fortify your reputation and improve user engagement to your site. Make use of these resources.
- Always use the social media connect button (follow us on Facebook, Twitter etc) and social media sharing button (share this article on Facebook, Google+ etc).
- Encouraging citations and inbound links from reputable sites or blogs with whom you might have a relationship is a good way to increase search ranking and traffic of your website.
- Make sure that your websites design, structure and maneuverability clean, clear and easy to access. This plays a vital role in helping your rankings. A cluttered and messy site is a headache for user and therefore is a very bad omen for sites.
- Be very relevant in providing different pages for different information and link these pages accordingly. The home page is not the default landing page in search engines so create relevant pages for different pages for users’ easy engagement.
- Many users of today access websites through mobile devices, so create a mobile friendly website if there is version as such.
- Creation of a multi-lingual website is must for your website to increase the global reach of your business and website. A multi-lingual website will also help in increased traffic from foreign users.
- In time correction of your mistakes having negative effects on the reputation of your website. Learn from your mistakes and that of your competitors and make necessary corrections on the content of your website and on social Medias.
- Always measure and keep track of your websites performance and progress by having tracking programs in place and setting clear and rigid performance indicators.
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