Use your blog to attract links
More often than not, sites that contain regular content are often well linked and well ranked on search engines. Starting a blog on your site can be a great way to generate and attract links towards your sites. By publishing regular content on your site, it will be able to allow you to link to other related sources throughout the web associated with your chosen topic area. Normally, these links should be aimed towards high ranking sites which readers are likely to visit after reading your own posts. As your audience grows, it will help increase the number of links that are associated to your blog and regularly attract high traffic levels to your site. This will make the blog section attract links easily and help make the rest of your site more visible to traffic and search engines.
Looks for links that come from sites that attract high traffic
One of the main points of creating links is to boost the number of online traffic your site receives. It’s why it’s important to research the sites where links are going to be made to see whether it would be beneficial for the site. After all, links to sites that only gets one or two visitors a day is counter-productive. It’s up to you to find sites that are ideally listed no later than on page 4 of Google for a key phrase to guarantee that the link will help drive the site forward and find more visitors once the connection has been made. Ideally, you should also direct your link searches to authority sites that are related to your topic as it will help strengthen the quality of each individual link and attract browsers who are likely to come back to the site time and time again. If you believe that the link itself is god and that the other site is a good source, you can even go one step further and ask for a link going to your page to help turn your site into one of the leading online authorities for that particular subject.
Find guest slots on blogs and directories
By far the easiest way to spread knowledge and create to your own blog is by guest posting on other sites that follow the same niche as yours. The internet has an unlimited audience and by placing your content on another site, it will automatically expose your blog to a whole new breadth of people. They may not be aware of the blog that you belong to but by having guest posts on different sites, it means that indirect links can be created to your blog just by people sharing a guest post with friends or family. Meanwhile, directories are a great place to gain links quickly as they are dedicated places in which users can find links to sites that meet specific criteria. If directories are well ranked themselves, then you can gain a lot of traffic to your page by getting a link on the site. It’s often best to target well-ranked local directories as they are often aimed towards a specific audience and can guarantee constant traffic to your page if you can find the right site.
Be wary about paying for links
Some SEO competitors will suggest that you should pay to receive links as it can be a quick way to get your site quickly noticed by search engines. Whilst paying for links can be a useful trick for a site that has only just been launched, you need to check and be vigilant about where the links are connected to. More often than not, bulk links that are bought are to sites that are not well ranked and completely irrelevant to the content that is on your site. It is best that you check the links that are included on a possible pay package and then check with the guidelines of particular search engines to see if paid links are allowed otherwise your site may be penalised for having possible black hat SEO techniques on the page.
Always check that your links are working
It’s might initially seem like a good sign that your pages are well linked to other content but you always need to keep an eye out to make sure that the links are still working. If the links have stopped working, users on your site will find out the link is dead and will look elsewhere or information hurting your ranking on the SERP. If a link is dead, you need to fix is immediate to limit any potential damage. By repairing the dead links, it will also ensure that the back links associated between your site and the linked site which will keep the traffic flowing through the site at the normal rate. However, search engines will need to be notified through tools such as Google Webmaster so that the rankings remain unaffected by the fixes.
By deploying these tactics, you will soon be able to build a strong network of links that can help raise the profile of a site without having to resort to anything that is too complex or advanced. Furthermore, it gives you a solid foundation to work from and then use other SEO techniques to help land a good ranking on Google or Yahoo.