Why? The reason is that people are in hurry and don’t find time to learn, or they’re totally from different background. They may be more business savvy than web savvy.
They simply want user-friendly content publishing software where all they do is drag and drop and click a button to share their content to the world, just like using Smartphone. That’s where WordPress comes in.
1. User-friendly as they’re extremely easy to install and create a professional-looking sites
2. They have TONS of FREE as well as premium (less than $30) website templates to create eye-catching designs
3. Enhance site’s performance, functionality, and usability with FREE plugins
4. It’s open source platform, have a community of developers, and is TOTALLY free
5. Extremely easy to download and install … you can have your own website within minutes, not hours!
6. Is SEO-friendly
Is WordPress SEO-friendly?
Yes … WordPress is a SEO-friendly platform, meaning you just use few plugins like all-in-one-SEO pack, Google sitemap, and SEO Yoast, and few social sharing sites and continue to publish content on your site, and Google takes care of your site’s ranking. Amazing, isn’t it?
So, will SEO & WordPress make a winning combination?
It’s a definite yes. I will outline several points to support this claim, so bear with me. But before that, let me ask you a question. In the past, have you used any other free blogging platform, like Blogger, Tumblr, to publish your content? If yes, I would like to ask for your experience using them (please comment below).
To be blunt, I have found that Blogger and Tumblr are great platform for sharing your content as bookmarkers. Not meant for publishing content for a well-established site. You simply post few excerpt of your content on blogger and Tumblr with a backlink at the end of the post to bring additional traffic back to your personal site.
Now, you can either have a dynamic (PHP and MySQL programmed) site (if you know how to program or hire a programmer and pour out your hard earned money (usually more than $500 or $1000).
Or, you can go the most opt route … register a personal domain name ($10/yr), buy web hosting ($30/yr), download and install WordPress from its site, use a premium theme (less than $45) and FREE SEO and social sharing plugins, and create a brand new professional looking site … within a day and under $100!
After installation, here’s how you can optimize WordPress for SEO:
Step 1: Perform Keyword Research
In addition to site optimization, as a blogger, you also need to take care of optimizing your site and content based on keywords that people are searching constantly in high volume to find information, products, and services. For proper optimization, you need to perform keyword research to get a list of profitable keywords.
There are several ways to find profitable keywords, like using FREE tools such as Google Keyword tool, WordTracker tool (7 day trial), and KeywordDiscovery tool, among others to help you optimize your site for search engines.
No matter which tool you use, create a list of keyword you can create your blogs posts around so that they become visible when other search for it.
Step 2: Optimize your WordPress for SEO
Log on to your WordPress dashboard, and change the default settings like permalinks to make a URL SEO-friendly, use Google Sitemap plugins to submit your sitemap to Google for indexing, use all-in-one SEO pack to optimize your site (site’s name, description, home page description, title tags, and so on).
Plus, you must also remove all default content (dummy content, links, and comments) from WordPress blog. It’s easy, simply go over each section through dashboard, click the pages, or blog posts, comments, and links, and delete them … permanently.
Step 3: Write Content
After your site optimization, the next thing you want to do is publish content on your site … regularly. Don’t just copy and paste content from other sites, use links more than necessary, or stuff keywords in order to influence search engine rankings.
The best way to write content that will be read by wide audience and admired is to research the topic from several different sources (forums, blogs, comments, etc), pull out the main points, and write the whole content in your own words.
Make sure no articles get published before they’re thoroughly revised at least 3 times. This way not only the content will be grammatically and punctuation error free, but you will also become a better writer “in the process.”
Lastly, make sure each blog post is targeted to your audience. Write content around the main keywords and focus on that topic. Avoid fluff or filler words just to make it long. Write short and descriptive sentences, always guiding the readers to the next point.
4. Bonus: Share your content – If you have a great content, but no one knows about them, what’s the use? Therefore, make sure you spend at least few minutes to promote your content on bookmarking and social networking sites.
There are several free WordPress plugin, like ShareThis, that will make it easy for you and others to bookmark and share content on their social profiles if they think it would benefit others.
In this article, we just showed you why WordPress and SEO would be a winning combination for your online business. WordPress is free, easy to use, and flexible, and more importantly, designed with SEO in mind.
If you publish your content regularly and share them, within 3 to 6 months, you have a chance of ranking in the first of Google … without spending a dime!