5 Google Trust Factors that You Cannot Ignore
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Post High Quality Content Regularly
Google’s main aim is to serve “content-rich” websites to its users. Posting well-written, industry-related, and interesting content is one of the simple yet effective ways to establish “trust” with Google.
In addition, fresh and useful content makes people want to come back to your website for more. If the content solves their pressing problems, and if it genuinely works for them, people will do all sorts of thing for you.
For example, they’ll not only “like” or “comment” on it, but also act as a virtual marketer for you by sharing your content with their connections (friends, families, colleagues, boss, etc).
Do us a favor – cover all important topics on your industry and post them on the “blog” sections. But do NOT copy a phrase from other websites. In addition, make each articles at least 500 words (for best results, post 800 word article/post).
Make your content highly relevant to human as well as search engines. Learn the basics of on-page SEO to optimize your content, but if you don’t know or don’t have time for it, hire a professional SEO consultant to handle your SEO.
Related article: Blog Your Way to the Top
Spread Your Content
Building a strong online presence is the key to establishing a strong “trust” with Google. But spreading duplicate/same content will also get you nowhere.
Google trust sites that have links coming from various sources – social sites, article directories, forums, blogs, and other high PR websites, etc.
So, make sure to spread “unique” and “niche-related” content. The best part is that you will only need to do this once.
Related article: 100 Compiled High PR Sites for Your Back Links
Establish Yourself as an Industry-Expert
Google is constantly looking for well-established websites or industry experts to serve better content for their users. So, if you set yourself as an industry-expert in your niche, you’ll earn “trust” from Google.
In order to establish trust with Google, set up a blog on your website and start publishing niche- or industry-related posts. Reply to comments; participate in niche-related forums, blogs, and article directories by posting useful content on topics that interests people.
Related article: 8 Ways to Manage Your Online Reputation
Make Yourself Known to Google
Google wants to display websites that appear “normal,” “natural,” and “transparent,” in their SEO and other marketing methods. In short, they want “genuine” website.
So, to make sure you’re helping Google, include the following information on your websites, even if it’s a blog and not a company website.
1. Add a real picture of you and your business
2. Include real testimonials from customers (on the sidebar)
3. Include social widgets – Facebook, Google+, and Twitter buttons and share plugins
4. Create an "about us" page and include a brief history about you and your business which may include business aims, vision, and missions, team members, and business methodology.
5. If possible, include business accreditation and certificates on the footer/sidebar of your site
6. Include contact information prominently on your website. Include the name of the business, slogan (tagline), address (using Google Map), email address, Skype ID, Phone/cell number, hours of operation etc.
Related article: Reputation Management for Small Business Owners
Do NOT Get Entangled with ‘"Black Hat" SEO
Google love sites that are active online – i.e. sites having plenty of inbound links (links from other websites) and outbound links to authority websites.
But in the past few years, before the Panda and Penguin updates, there were many websites that utilized “black hat” SEO (illegal) methods to influence high search engine rankings, thereby, overshadowing other “genuine” sites.
Google received plenty of complaints from its users that they’re constantly landing on low quality websites. This raised a “red” flag among Google SEO experts. As a result, to prevent low quality websites from displaying in the top 10 positions of search engines, Google released Panda and Penguin updates.
Once again, people started to visit high quality article.
So, in order to build a “long-lasting” relationships with Google, you’ll have to make sure you’re only following “proper” SEO methods and tactics, and not try to game the system, which will only land your site in their “black-list,” that can not only drop your rankings from the search results itself, but also totally ban your sites from displaying in the result, again.
So, do us a favor. Do not buy “cheap SEO” services from any company, instead get a help of a professional SEO consultant, don't “keyword stuff” hoping to rank higher in search engines, always follow Google guidelines, and most importantly, stay up to date with the latest trends, techniques, and tips on SEO, and Internet Marketing in general.
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Tell us what factors we need to keep in mind to build trust with Google? Let us discuss it in the comments section below!