Online reputation management (ORM) is the “lifeline” of your business!

Although we may NOT care what other people think of all the small things, but overall, we still want to be “respected,” “liked,” and “thought well of,” in a deeper level, don’t we?

So, here are 8 creative ways to manage your online reputation to shine your business, attract new clients, and build trust and engage your customers, starting today!

1. Start a Blog

People who generally post blog on their field are perceived as those interested and passionate about what they’re doing. This will eventually help them attract more visitors as they’re more likely to listen to someone interested in what they’re doing over someone who’s just in for a quick buck.

So make sure to post helpful, informative, and interesting blog topics that reflect you’re your personal vision, mission, interests, and passion in life.

In addition, share your wisdom and engage people by commenting on other blogs.

Related article: Blog your way to the top

2. Establish Yourself as an Industry Expert

If you’re an industry expert, more people is going to trust you and your offers. Similarly, search engines such as Google will also display your site over other “spammy” websites when you have a strong online reputation.

So begin sharing your ideas through blogging, or comment on posts that you are knowledgeable about to show that you care especially if you want to be associated with others too. Having a mutual and long conversation will affect your website positively on search engine results, thereby placing your site higher among other search results that are idle and static.

3. Keep Your Website Updated and Polished

A clean, professional-looking and well-maintained website is crucial in today’s competitive age, regardless of the size and type of your business. No, we are NOT asking you to spend hundreds of dollars to make it fancy or big, but it has to be updated and accurate.

4. Express Your Technical Know How

A business that still utilizes outdated technology is generally perceived as outdated. In this information and technology driven society, being “Internet savvy” and “techy” is vital to your online success and coming across as capable and competent business.

So do us a favor – update your mobile devices, computers, email, printers, software, website and media pages.

5. Be an Effective Communicator

Keep your messages, letters, and voicemails brief and to the point. Make sure to include your contact information even if your recipient has it. Check for spelling and grammars. Ensure you include your business information – your full name, business name, location, toll free number, phone, website URL, hours of operation – on prominent locations on your website.

6. Be Calm and Positive Whenever Possible

Reputation management is not just about limiting your online damage, but also taking proper steps to improve your business, brand, and even how you work. Every successful entrepreneur make mistakes, but they quickly place new set of actions to prevent it from occurring again.

Say sorry, think ways to improve your services, let your people know how your services are going to improve, and send an email to your clients telling them that you’ve taken time to listen to their requests/complaints.

Suddenly, all those complaints and problems will turn into a selling point.

7.  Develop Reliability and Responsiveness (R&R)

It’s important to develop your online reputation for reliability and responsiveness by setting strict rules for communication.

For example, if there are any complaints, resolve them quickly. If you delayed your service or made a blunder, don’t try to cover it. Instead, own it and take proper steps to fix it, quickly. If need be, send an “apology” letter.

A complaining client will become your greatest asset when complaints are solved effectively and quickly. In addition, your online reputation benefits too.

8. Respect Privacy

Protect sensitive information such as credit cards by utilizing secure URLs. In addition, create a privacy policy page on your website ensuring them that you won’t use their email address and name other than sending out information to them. Likewise, you may also want to have a discussion on sensitive issues (financial transaction, for example) on a separate place.

Go on! Tell us how you manage your online reputation. Please, comment below!

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